Thais are different! Sometimes it is said that Thais think with their hearts and not their minds. They will react to a situation emotionally rather than using western logic. It is this quality that frustrates many farangs but endears Thais to others.
Thais look for “jai dee”, (a good heart). A person with jai dee earns their respect. They do not handle criticism well and avoid confrontation at all costs. It is important to understand the concept of saving face in Thailand where they endeavour not to embarrass either themselves or other people. They try to remain calm and dignified at all times.